The Backstory

Unlike everyone that moved to an outdoor town in the last 50 years, we won’t get into how doing hard things in the natural world changed our lives for the better. Suffice it to say, Cache_Seven was founded on the idea that getting more people outside more often is good for the species and the planet.

Mountain guides like to say they “listen to the mountains.” At Cache_Seven, we listen to the guides. We asked outdoor pros what they needed. They said, income. We asked them what they weren’t being compensated for. They said that, unlike the influencers taking selfies at the trailhead, they weren’t earning commissions from the gear sales they drove just by going about their jobs.

To address those issues, we coalesced a vast web of partners from the gear business—brands, retailers, and third-party affiliate networks. We quickly added millions of products and more than 50,000 brands.

But the pros are the key to it all: Our experts work for a living, interact with real humans all day every day, carry trust because they earned it, and sell a lot of product, but rarely get paid for doing so. We can help them drive influence by elevating the pros and the content they tend to just sit on.

Cache_Seven By The Numbers

_ 300-plus outdoor pros
and outfitters onboarded


_ 45,000 Instagram followers

_ 40,000 Brand
relationships in place


_ 10 Million-plus product SKU’s


_ 40 Million-plus page views


_ 175 Million US participants


_ 1 Billion global participants


_ $1.2T Total addressable
market outdoors

Nobody had ever thought to create a clearinghouse for adventure before. We built those features to support outdoor pros. But the gear lists are Cache_Seven’s initial revenue model. Every time a pro sells a product to a client through Cache_Seven, they take a commission from the brand. As does Cache_Seven.

In standing up Cache_Seven, we created an inclusive basecamp. The platform is a first step for anybody looking to participate in the outdoors at any level.

That’s when the scale of what we were building became clear to us. More than a new influencer economy, we are creating a cohort of outdoor enthusiasts—outdoor pros, clients, dreamers, and gear users.

That’s the go-to-market plan, but the real opportunities transcend any one category. Imagine Cache_Seven style experts in other verticals like wellness, beauty, automotive, and more. In some markets the influencer model has hit a ceiling. In others, like the outdoors, it never delivered as promised.

Cache_Seven: Two-Sided Marketplace

_ Connects experts to consumers

_ Transforms trust into transactions

_ Aggregates the industry’s most credible voices

_ Drives recurring commerce

_ Generates multiple data inputs that feed future growth models

Content Engine

_ Guide content fed into integrated community hub

_ Habit-forming engagement

_ Storytelling that converts

_ Gear that guides recommend

_ Audience ownership

_ A platform that champions earned expertise

Business Model Mechanics

_ Product-discovery engine

_ Brand-funded commerce

_ Personalized tools for prep, search, and pro content

_ Content hub supercharges guide, industry reach and influence

_ Structured expert data powers brand dashboards, APIs, and LLMs

_ Modular vertical expansion

Milestones

_ Validated expert trust as a commerce driver

_ Built affiliate aggregation platform tool

_ Embedded structured data collection

_ Established brand as content hub

_ Shifted guide mindset from offline pros to digital earners

_ Laid groundwork for multi-vertical expansion

Unlocking Opportunity

_ Marketplace and content
platforms power scalable
data engine

_ Gear lists and profiles
become structured,
high-intent product data

_ Affiliate revenue drives SaaS,
APIs, and proprietary datasets

Roadmap

_ First-party app

_ Expansion into pro and
consumer markets

_ Metadata enrichment

_ Brand dashboards (DaaS)

_ Premium consumer tools

_ Content growth & distribution

_ Local Cache SaaS portals